The Many Facets of Facetasm

Hiromichi Ochiai is the face behind Tokyo label Facetasm; born and raised in the Japanese city, it’s hard to separate Ochiai and his menswear brand from the sprawling metropolis. Ochiai started his training at the renowned Bunka Fashion College, whose alumnus include Yohji Yamamoto, Junya Watanabe and Jun Takahashi. After graduating, he went on to work for a textile production company, a job that refined his knowledge of textures, fabrications and innovations in production. With such deep roots in Tokyo, it’ll come as no surprise that his collections for Facetasm are all manufactured in Japan from materials sourced in his native land. He soundtracks his shows with records from his favourite store in Shimokitazawa, and you’ll even find him hanging out most day near the Facetasm store in Shibuya.

His new SS18 collection is a masterclass in textile manipulation. MA-1 Bomber Jackets are broken down and then re-assembled, cut-and-sew Sweatshirts clash checks with blocks of colour and an Enamel Coach Jacket has been panelled and embroidered. This clash of colours, prints and fabrics may seem unorthodox, but each fit together like pieces of a puzzle to create a bigger, reference-rich, picture of the Tokyo that Ochiai calls home.

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